SystemSerenity

Work / Case study

SDR Talk Path Companion

Shipped Shipped August 21, 2026 JavaScript

Built a sales-enablement tool: an interactive call-guidance widget that gives sales development reps (SDRs) consistent, situation-specific cross-sell talk paths.

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Source code is private. Walkthroughs are available on request.

3delivery formats for the CMS
Screenshot of SDR Talk Path Companion

Business impact

Gives sales development reps consistent, situation-specific cross-sell guidance on every call, designed to make conversations repeatable and new reps productive sooner.

Problem

New SDRs needed consistent, situation-specific call guidance for cross-sell conversations.

Solution

Designed a self-contained JavaScript/HTML widget with talk paths for each client situation (for example auto-only, home-only or renter), plus keyword search and routing guidance. It's deployed on the company CMS.

Results & highlights

  • Shipped in three delivery formats for CMS flexibility: Elementor embed (v1.1), Elementor widget (v1.2) and a WPCode JavaScript snippet (v1.2)

Competencies demonstrated

  • Sales enablement: Talk paths for each client situation, for example auto-only, home-only or renter.
  • Front-end development: Self-contained JavaScript and HTML widget with keyword search and routing guidance.
  • CMS deployment: Three delivery formats: Elementor embed, Elementor widget and WPCode snippet.
  • Revenue operations: Standardizes cross-sell conversations across the team.

Architecture

  1. Talk-path datasituations and steps
  2. Widget UIsearch + guided steps
  3. WordPress pageElementor or WPCode
Design-level view. Hostnames, addresses and account details are intentionally omitted.

Notes

  • Staff routing names in the data are fictional.

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